About Us
Who We Are
ATASAN OTOMOTIV has been wholesaling spare parts for tractors, primarily for brands such as FIAT, NEW HOLLAND, CASE, MASSEY FERGUSON, JOHN DEERE, FORD, UNIVERSAL, LEYLAND, and STEYR since 1992.
Our production, which started with brake systems in 1997, has diversified over time, and currently, we have over 100 products in production. With wholesale sales, we aim to meet our customers' demands in the domestic market with a variety of products exceeding 20,000. To engage in import and export on the global market, our group established NEWBLUE.
Our goal is to share the experience, knowledge, and 100% customer satisfaction we have gained in the domestic market with our international trading partners.
Global Vision
As a global player, we aim to strengthen our presence worldwide by offering the best tractor spare part solutions to farmers and agriculture professionals in different regions. We commit to contributing to global agricultural productivity and being a valuable business partner for you and our customers worldwide."
Our Vision
As a leading player in the tractor industry, we aspire to be a global partner that adds value to agriculture and farming industries worldwide. With our high-quality and innovative tractor spare parts, we aim to increase agricultural productivity and become a pioneering brand in the sector, ensuring the satisfaction of our global customers.
Our Mission
By prioritizing customer satisfaction and producing reliable and durable tractor spare parts, our mission is to provide solutions to the needs of farmers and agriculture professionals. We strive to maintain leadership in the industry through continuous improvement and innovation.
Our Values
Customer Focus
Understanding the needs of our customers and providing them with valuable solutions.
Quality
Producing durable and reliable tractor spare parts to the highest standards.
Innovation
Keeping abreast of industry developments and constantly developing new and effective solutions.
Business Ethics
Conducting business with honesty and transparency, adhering to ethical values.